Personality Type Profiling System
Behavior Lab profiles each person and your team as a whole, turning personality into a clear, practical map for better communication, fewer conflicts, and real synergy.
Behind team development at
Microsoft · Google · Coca-Cola · ExxonMobil · GE · Accenture · BCG
Why it matters
The cost of that gap is bigger than most teams realize. Here’s what it costs today, and what Behavior Lab gives them to close it.
Sources: CPP Global Human Capital Report (2008); Grammarly State of Business Communication (2023).
Most of that gap is a difference in style, not ability. Behavior Lab gives a team the shared language to close it.
The science
Behavior Lab uses a proprietary hybrid system that combines the most useful, most memorable parts of each framework, and teaches your team how to actually apply it day to day.
Developed from Carl Jung's work: the four preference pairs and sixteen types that show how a person directs energy, takes in information, decides, and organizes their world.
Four temperaments that reveal the deeper patterns and motivations behind each type.
Practical, evidence-based tools, borrowed from CBT and applied to work, not therapy, that turn insight into behavior people can use immediately.
How the three frameworks work together
The theory of psychological type, developed from Carl Jung’s work, gives you the vocabulary. It says people have consistent preferences in how they take in information and how they make decisions: outward-focused or inward-focused, detail-first or pattern-first, logic-first or values-first, plan-first or option-first. Four preference pairs, combined, produce sixteen distinct types. This is the layer that makes a report specific to the individual.
Temperament theory gives you the altitude. Instead of sixteen separate labels to learn, it groups the sixteen types into four families that share a core drive, whether that’s the big strategic picture, the people and meaning behind the work, keeping the operation running, or working hands-on with what’s real and in front of them. A team can read its temperament mix at a glance, long before anyone has memorized all sixteen types.
Cognitive behavioral therapy (CBT) keeps the whole system honest. It’s the discipline of connecting a thought pattern to an observable behavior, and an observable behavior to a change someone can actually make. Behavior Lab borrows those practical tools and applies them to how people work, not to clinical treatment. Layered onto type and temperament, it’s what turns “here’s your type” into “here’s what to try differently in your next 1:1.”
Behavior Lab combines all three into one hybrid system: the specificity of type, the memorability of temperament, and the practicality of CBT. That’s what lets a team learn it in an afternoon and still be using the vocabulary six months later.
Type + Temperament + CBT = the Behavior Lab system
What makes it different
The 16 types
Every person lands in one of sixteen types, grouped into four temperament families. Each name is plain-English and built to fit, so people recognize themselves and their teammates on sight.
Why teams do this
Two capable people can still clash for months over something as simple as how much detail to put in an email, or how fast a decision should get made. Behavior Lab doesn’t fix that by adding more process. It gives the team a shared, neutral language for the differences that were already there, so people stop reading a colleague’s style as a character flaw.
For a manager specifically, the individual reports are a practical tool before a hard conversation or a delegation decision, and the group snapshot shows whether the team is clustered in one temperament corner (strong in one way, blind in another) or genuinely balanced.
What you get
Four-letter type with percentage scores on every dimension, a written profile of strengths and blind spots, and a branded PDF.
Temperament distribution across the whole group, so you can see where your team clusters and where the gaps are.
The workshop
Just like every TeamTuneUp training, the Behavior Lab Personality Style Workshop delivers deep, lasting insight in a fun, engaging, interactive way, with proprietary exercises that keep your team active and involved.
How it works
One link, one company code, no accounts to set up.
A short, honest set of questions. Not timed. No wrong answers.
Instant results on screen, by email, and as a branded PDF.
Managers get the team snapshot; a workshop turns insight into lasting change.
What teams say
“Know that you made an impact here with the information that you shared. I have heard back from a few people who stated that their online score resembled the in-class determination. The overall feedback from the day has been very positive, including the content, the activities, and your delivery. I really appreciate your guidance in planning the day. I’d say it was a huge success!!”
Leslie C., Director of Training, Kiddie Academy
“We learned a lot about our team and had a terrific time during the process!”
Marianne S., Shire Pharma
“…This was money well spent. I recommend you 100%.”
Father C. F., Vocation Director, Jesuits Vocational Teams
From $3,850 for up to 20 participants · $97 each additional
Contact@TeamTuneUp.com · 800-908-8638
Questions
Behavior Lab is our own assessment, grounded in three established bodies of work: the theory of psychological type, temperament theory, and cognitive behavioral therapy (CBT). We keep the most useful and memorable parts of each, so your team can actually apply it day to day.
Yes. The online profiling system and workshop scale from a team of 6 to 2,000+ participants.
No. They open a link, enter your access code, and take the assessment in the browser. Results are delivered instantly and by email.
Never. No type is better or worse, and there are no wrong answers. The goal is honest self-understanding and respect for others’ differences.
It is not timed. It is 110 quick either/or questions, and most people finish comfortably in about 10 to 15 minutes in a single sitting. Take it in a distraction-free moment and go with your first instinct.
Your name, email, and answers are used to generate your personal report and your team’s aggregate summary. Whether your individual result is visible to your manager or kept private to you is a setting your organizer chooses when they set up your group, and participants can generally keep their own result out of the shared team view.
Each participant gets their four-letter type, percentage scores across all eight dimensions, and a written profile of their strengths and blind spots, shown on-screen and available as a branded PDF. Pricing is per participant and scales with group size, and with whether you add a live workshop. Get a quote for your team’s size.
The online report tells each person their type. The workshop is where that becomes useful: the team sees how their types sit next to each other, works through real friction points together, and leaves with a shared vocabulary they’ll actually use back at their desks, not a PDF that gets filed away.
Yes. A participant can retake the assessment on request. Type tends to be fairly stable over time, so there is usually no need to retest on a short cycle.
Every answer you choose adds points toward specific traits. Those points are tallied across all eight dimensions, and for each of the four pairs (Extraversion/Introversion, Sensing/iNtuition, Thinking/Feeling, Judging/Perceiving), whichever side you scored higher on becomes one letter of your type. There’s no pass or fail, just where your preferences landed.